New look bottles for Stella Artois
InBev UK has launched a new bottle for Stella Artois in a bid to raise the brand's profile and is harmonising the abv of the brand at 5% across the on and off trade.
The new look bottle will launch in the UK in September 2008 before being rolled out across the world.
The new bottle features a new message – "Premium Lager Beer" – and also the message "Anno 1366" stressing the brand's heritage. The 250ml and 330ml bottles are 81% recycled and 100% recyclable.
InBev UK president, Stuart MacFarlane, said: “This change will have no impact on the taste or the product characteristics of Stella Artois. By harmonizing the abv we are providing the consumer with clarity and this will allow consumers to enjoy a consistent strength lager at home or in the pub.”
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