Fosters EMEA launches Pink Piccolo in on-trade
A new 200ml single serve sparkling wine is being launched in the on-trade.
Australian rosé sparkling wine Pink Piccolo has been designed to appeal to women in the 25-35 age range.
Foster’s EMEA, UK distributor of Pink, has appointed on-trade specialists ViVAS Wine to introduce Pink Piccolos to upmarket bars, restaurants, pubs and hotels.
The on-trade price is £1.89 per bottle with a recommended retail price of £4.95.
‘We feel this is exactly the right time to be launching the Pink Piccolo to the on-trade," said Foster's EMEA marketing director James Lousada.
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