Opinion

Read the red-hot views of our panel of experts.

MA-150 Report

Buy the guide to leading independent operators

MA top 150

Morning Advertiser Top 150 Independent Multiple Retailers

E-mail Alerts

More choice at Toby

Mitchells & Butlers (M&B) has embarked on a significant extension to the value offer at its Toby Carvery brand by offering more choice for the same money.

The company is offering two extra hot dishes from 7pm six nights of the week, plus a free glass of wine for the existing price of £7.50. On Wednesdays, for example, it is offering three curries from the carvery: Kashmiri lamb, mushroom & spinach, or Caribbean.

Customers can return after their carvery to enjoy a plate of curry. They can have extra vegetables, but not additional carvery meat.

A spokeswoman said: “Customers are looking for better quality or more for the same price. Toby Carvery is offering more choice for the same money.”

To Comment: Login or Register

Related news articles

Related Forum comments

  • There are no forum comments for this article.

© William Reed Business Media Ltd 2008. All rights reserved. William Reed Business Media Ltd. Registered Office: Broadfield Park, Crawley RH11 9RT. Registered in England No. 2883992. VAT No. 644 3073 52.