Back in sparkling fashion
Lambrini has recruited fashionista Kirsty Doyle as its brand ambassador for a new Desperately Seeking Sparkle campaign.
Limited-edition merchandise by Kirsty Doyle, the Project Catwalk 2008 winner, will be offered as prizes in OK! and Company magazines, which are linking up with the Lambrini brand. Kirsty Doyle makeovers will also be available.
The Christmas initiatives mark the latest in a series of developments for the brand, which earlier this year launched Lambrini Still in a three-litre box format.
“This programme is the latest stage in our programme to recruit new consumers to the brand and reactivate lapsed consumers,” said senior brand manager Caroline Reynolds.
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