BFFF launch frozen food campaign
The British Frozen Food Federation (BFFF) is launching a campaign which aims to educate the foodservice sector on how they can profit from using frozen food during a recession.
Launched at the IFE09 (International Food and Drink Event) at Excel London, the ‘Profiting from Frozen Food’ campaign will run over two years and will focus on how buying frozen food will save foodservice organisations money. It will also demonstrate that the quality and taste of frozen foods is better than ever.
Brian Young, director general of the BFFF, said: “We want to challenge frozen food stereotypes - and bust the myth that ‘fresh’ is best. Frozen offers quick and convenient access to premium quality, healthy nutritious meals and ingredients and is perfect for busy kitchens. Frozen will help foodservice to drive sales.
“Buying frozen will save money because of competitive and stable food prices, the ability to control portion sizes and wastage, plus the opportunity to cut kitchen labour costs.”
A number of activities are planned as part of the campaign, including cost comparison and food quality research, a frozen food report, food tastings, cookery demonstrations, direct mailings, plus speaker slots at conferences and seminars.
‘Profiting from Frozen Food’ is backed by leading frozen food manufacturers and wholesalers, including the Authentic Food Company, Brakes Group, British Seafood, Delifrance (UK), Grampian Foods (Europe), Kent Frozen Foods, MDC Foods, Norbert Dentressangle Logistics UK, and 3663.
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