Juicy drench rides the rodeo
Drench has launched a new £5.5m TV and digital ad campaign featuring a giant pheasant rodeo to mark the launch of juicy drench spring water.
The ad has been created to demonstrate the benefit of staying hydrated and features the strapline "Stay on top of your game".
Tom Dalton, brand controller for drench, said: “Juicy drench is perfect for consumers who want to stay hydrated throughout the day. Juicy drench is a great tasting spring water juice drink satisfying consumers’ taste needs at times of the day when water just doesn’t hit the spot.
"We feel that this impactful advertising campaign will excite and intrigue consumers and demonstrate that drench gives you the tools to stay hydrated and perform at your best. We recommend that retailers get stocked up to take full advantage of the increased exposure over the coming months.”
Juicy drench is available in three flavours — orange and passionfruit, cranberry and raspberry and blackcurrant and apple.
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