Classic Highland appeal
Lassie is to play a leading role in the latest advertising campaign for Highland Spring.
Highland Spring: Lassie playing lead role
The Iconic Love campaign, the company’s biggest consumer press campaign to date, features classic Hollywood movie characters, including Lassie, Charlie Chaplin, Tarzan and Frankenstein. Each of the four executions incorporates the iconic green Highland Spring glass bottle alongside one of the stars, with the strapline “Now that’s true love”.
“I believe the new campaign reflects the classic appeal of Highland Spring in a truly engaging way,” said marketing director Sally Stanley. “Highland Spring offers reassurance at a time when consumers are searching for brands they can really trust.”
To Comment: Login or Register