Kick Energy teams up with street dancers
Global Brands has launched a new £1.9m campaign for Kick Energy, which includes sponsorship of one of the country's leading street dance teams.
The energy drink brand will sponsor Manchester-based street dance outfit Hip-Notic as well as increasing its advertising with 40 branded taxis.
Global Brands’ creative manager Andrew Bond said: “The sponsorship of Hip-Notic and the taxi advertising campaign are just a few of a series of exciting deals planned for Kick Energy over the next 12 months.
"Sales of the drink have exceeded our expectations, particularly in the on-trade, and so we want to continue this growth through substantial investment behind a major marketing push.”
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