New website for Red Stripe
Red Stripe has launched a new website, which is designed to reflect the brand's link with live music.
The site, www.redstripe.net, integrates social networking tools such as Twitter, Facebook, YouTube and FlickR.
“Redstripe.net will be the central hub of everything we do on and offline," said Paul Brazier, brand manager for Red Stripe.
"We have a huge following on social networks and this website links it all together. Put together, we have over 10,000 people who have actively signed up to be part of the Red Stripe community.
"On the new website, visitors will be able to make comments on articles and interact with each other on the blog."
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