WKD shades it
WKD is giving away thousands of free pairs of sunglasses to on-trade consumers as part of a £1m prize promotion giveaway.
The RTD brand has 75,000 sunglasses to give away and up to 9,000 consumers can win holidays, including 900 holdiays for two to Ibiza, and holiday-related goodies if they receive a pair of golden shades.
Debs Carter, Beverage Brands’ marketing director, said: "We expect this promotion to be extremely popular and generate some real theatre in the on-trade.
"The shades themselves are a great free item and the opportunity for people receiving the golden shades to win from prizes ranging up to holidays in Ibiza is a big lure.”
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