Harry's Nuts packs redesigned
Comedian Harry Hill’s involvement with Fairtrade nut brand Harry’s Nuts is to be highlighted on newly designed packaging.
Liberation, the company behind the brand, has re-designed the savoury snacks to make them more eye-catching, emphasise its Fairtrade link and make more of Hill’s link with the brand.
Pack sizes have changed to ensure smaller-sized snacks come in at under a £1 to suit recession-hit consumers.
“I’ve been involved with the taste and look,” Hill said. “It’s rewarding to work with an organisation run to benefit farmers and their families.”
Liberation is 42% owned by a collective of small producers from Africa, Asia and South America and is also supported by Comic Relief.
The new packs will be rolled out from January.
To Comment: Login or Register