World Cup to boost pubs' business
The World Cup is licensees’ biggest opportunity to increase beer sales in 2010, according to Carlsberg UK.
Carlsberg: official World Cup beer
Last Friday’s draw resulted in favourable opponents for England and kick-offs at prime drinking times.
The first two games start on weekend nights at 7.30pm — England versus USA on Friday 12 July and Algeria on Saturday 18 June.
The Slovenia match is on Wednesday 23 June at 3pm, giving licensees the opportunity to encourage people leaving work early into their outlets.
“The draw has been a fantastic one for England for the on-trade. It will be like having at least three Bank Holidays in June,” said Carlsberg customer marketing director David Scott. “Here now is the perfect opportunity for pubs, bars and clubs to show that the on-trade is the perfect place to watch the World Cup.”
During a World Cup or European Championship 21 million extra pints are sold in the pub industry.
As the official beer of the England team, only Carlsberg can use England logos and player imagery.
Carlsberg will reveal a new advertising campaign in 2010, as well as a range of promotional materials for licensees.
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