Thwaites launches World Cup guide
Daniel Thwaites has already launched its World Cup Guide to give plenty of time for licensees to prepare for next year’s football.
The activity will be followed in the New Year with Get Fit for the World Cup seminars at leading football clubs around the country, including Blackburn Rovers, Stoke City and Sheffield Wednesday.
The guide and seminars will be packed with hints, tips and suggestions to help with preparations for the World Cup. Seminars will draw on the latest consumer research about why England fans choose a certain pub to watch an England match and they will focus on how to create the atmosphere that cannot be replicated at home.
“We will work closely with our licensees and support them to ensure they are ready for one of the biggest sporting events in the world - an event which is traditionally synonymous with mates and a great pub atmosphere,” said director of pub operations, Andrew Buchanan.
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