Russian Standard in Sky deal
Russian Standard vodka has signed its first TV sponsorship deal with Sky Movies
Russian Standard: Sky Movies deal
to appear on-screen from December for six months.
The brand will sponsor Sky Movies Box Office and Sky Movies Indie, while Sky will also feature the premium vodka online, on Sky Text and in the Sky Movies magazine, which has a circulation of 3.5 million.
The on-trade will benefit from the sponsorship via the Sky Pub Channel. A 60-second Russian Standard advertisement will air in 46,000 pubs and other venues across the UK, some during primetime football matches.
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