Carlsberg launches £3m ad campaign
Carlsberg UK is relaunching its Tetley’s Huntsman cask ale emblem as part of a £3m investment.
Huntsman: fronting Carlsberg's new campaign
The Huntsman will appear on all Tetley’s cask marketing material including glassware and pump clips throughout the coming months before it fronts a big outdoor campaign later this year.
“The Huntsman is at the very heart of what Tetley’s cask ale is all about,” said director of brands at Carlsberg UK Paul Davies.
“The Huntsman signifies quality and heritage. In many ways he never went away – but he is now back: front and centre again where he belongs.
The company has also confirmed that it will roll out four seasonal cask ales over 2010, finishing with Christmas beer Northern Cracker.
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