Carling is the official beer of Scottish rugby
Carling brewer Molson Coors has signed a three-year sponsorship deal as the official beer of Scottish rugby.
Scottish rugby players Chris Cussiter and Ross Ford mark the new deal
As part of the sponsorship deal, Carling will advertise on billboards, LED pitch boards, bars ans staff uniforms at the Murrayfield stadium.
“We are thrilled to announce this partnership with Scottish Rugby and look forward to working closely to create an enhanced match day experience for Scotland fans,” said Molson Coors director of sales Paul Miller.
“We are proud of the imaginative steps we have taken to building a relationship with Scottish consumers and to promote sensible drinking and consumption of alcohol.
“Serving great beer is extremely important to us and we aim to provide adult sports fans visiting Murrayfield the opportunity to enjoy a cold, perfectly served pint of Carling made from 100% British Barley.”
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