£12 pint is a hit
Fancy a £12 pint? Well, hundreds did at the renowned White Horse in London’s Parsons Green — which sold 576 half pints of special American ale at £6 a pop.
Fox: people will pay a premium for quality
Goose Island’s Bourbon County Stout, sold to mark the pub’s annual American Beer Festival, sold out within two days.
Another Goose Island brand, 312, was famously given as David Cameron’s present from Barack Obama last month.
White Horse general manager Dan Fox said: “American lagers and ales are expensive to bring across the Atlantic, and their generally higher alcohol levels attract more duty.
“But their beautifully defined flavours have allowed us to price them more like wines, served often by the half pint and in special glassware.
“The pricing of our bottled American ales ranges from £4 to £22 a bottle, and our customers are guided more by quality and interest than they are for price.
“If Champagnes can range from £8-£200 a bottle, it seems illogical that all beers should be priced equally, regardless of quality or heritage.”
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