Magners Specials bring on the flavour
A new range of flavoured ciders called Magners Specials have been launched to both the on and off-trade this month.
The ciders, a mix of Magners Original cider and Magners Pear cider with added flavours like rhubarb, honey and infused spices, will be available in three bottled blends: Pear & Ginger, Spiced Apple & Honey and Spiced Apple & Rhubarb.
John Dunsmore, chief executive of Magners maker C&C Group, said: "Consumers are always looking for something new and we want to ensure Magners continues to meet demands for a range of different drinking occasions.
"We created Magners Specials as a market-leading innovation to suit the more special 'treat' occasion; it's an ice cold drink to enjoy at home or in a bar."
Magners Specials is targeted at both men and women.
