Consumers on the go continue to put quick service and convenience at the top of their list of priorities and see the use of mobile devices as a good way to satisfy their 'need for speed'.
Those are the findings of the quarterly GO Technology report, produced by Zonal and CGA, which tracks the tech habits of 5,000 UK adults.
GO Technology first identified speed of service as the number one issue for people dining and drinking out of home in 2015. And in 2018 nothing has changed with 72% of consumers claiming food not arriving fast enough is their number one frustration.
However, what has changed in just under three years, is that mobile payment and pre-order is now mainstream and available in thousands of outlets, with 36% of people saying speed is the main reason for using an app.
Don’t keep your customers waiting, download the full Need for Speed report now.
About GO Technology
Working in partnership with Zonal and CGA, the GO Technology report tracks consumer attitudes and experiences with technology when eating and drinking out. The research of 5,000 UK adults is conducted quarterly to gain an insight over a period of time to measure consumer behaviour and trends, helping operators to keep one step ahead.