Infographic

WHY DRAFT AF? ALCOHOL FREE. THE FACTS.

Format: PDF file | Document type: Infographic | Promoted Content

This Infographic has been written by BrewDog, and any views and opinions expressed do not necessarily reflect those of www.morningadvertiser.co.uk

WHY DRAFT AF? ALCOHOL FREE. THE FACTS.

Draft AF is a UK wide opportunity.

  • Beers and ciders under 3.5% ABV grew by 37.2% in volume and 46.4% in value during 2019 (source: CGA, 2019 Beer Report)
  • Seven in 10 (74%) consumers would consider purchasing alcohol-free beer if it were available in pubs and bars. (Source: KAM Media)
  • More than half (53%) of all pub and bar customers say that alcohol-free beer on draught would make pubs more appealing places to visit (Source: KAM Media)
  • Half (51%) of alcohol-free beer drinkers are frustrated that their beer of choice is not available on draught in the pubs and bars they visit (Source: KAM Media)
  • AF Beer can be sold through a traditional draught dispense system, but will freeze if chilled below 0 degrees.
  • The benefits of using a traditional form of dispense are the containers being stored in the beer cellar at optimum temperature, and other than cellar space, a position on the bar, and somewhere for a tap lense, no special equipment is required.

Download now and contact BrewDog to stock AF beer in your bar.

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