Leading beers get distribution boost

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Related tags: Stella artois, Public house, Whitbread

New Year supply deals are set to expand distribution of leading beer brands to thousands of new pubs.Allied Domecq announced that Stella Artois and...

New Year supply deals are set to expand distribution of leading beer brands to thousands of new pubs.

Allied Domecq announced that Stella Artois and Murphy's will be made available in 3,700 Allied pubs thanks to a new deal with Whitbread.

Wadworth 6X will be added to the list of guest ales available to Allied licensees.

Allied also said that 700 of its pubs would begin selling Foster's, which is distributed by Scottish Courage.

The news came as Allied's beer supply contract with Carlsberg-Tetley expired in December.

Meanwhile, Whitbread is to supply Avebury Taverns, which has more than 200 pubs in the West Midlands and the North of England.

Avebury, owned by Rodney Mann, was launched late last year with the acquisition of 147 Wolverhampton & Dudley pubs.

Inntrepreneur Pub Company and Spring Inns have new supply deals with a number of national suppliers.

These include Anheuser-Busch, Bass, HP Bulmer, Carlsberg-Tetley, Guinness, Matthew Clark Brands, Scottish Courage, Whitbread, Marston's, Charles Wells, Greene King, Marston's, Morland, Ushers, Wolverhampton & Dudley and Young's.

The deal will take effect from March 28, when IPC and Spring merge together with Phoenix Inns to form the Grand Pub Company.

The deals will narrow the albeit wide sales gap between Carling and Foster's.

Related topics: Beer

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