Investement in pubs and TV ads to see boost for Hardys and Hansons

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Investment in pubs and TV advertising is set to provide a profits boost for Nottingham brewer Hardys & Hansons.It is spending cash on improving...

Investment in pubs and TV advertising is set to provide a profits boost for Nottingham brewer Hardys & Hansons.

It is spending cash on improving existing pubs and is in talks to buy more to expand its estate.

The success of its Kimberly Cool Smooth Bitter is set to take a further leap with the launch of TV adverts in July and August.

Hardys, which operates 169 tenancies and 72 managed houses, increased turnover by three per cent to £18m for the six months to April 2.

Its pre-tax profits were up two per cent to £3.99m in the face of "difficult trading conditions" in the East Midlands, said finance director David Harrison.

He said income from food sales and AWPs were increasing and future results would be improved by the investment in new sites.

Its most recent refurbishments include the Bonnie Prince at Chellaston, near Derby, and the creation of a new student venue, the Dog & Topper, in a former community pub in Lenton, near Nottingham.

Since the beginning of April, it has bought two more pubs in Nottinghamshire and is in talks to buy "a number of sites" on which it hopes to build new food-led pubs.

It has raised cash by selling 10 tenancies and plans to sell another seven by the end of September.

Related topics: Beer, Marketing

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