One of the most popular advertising campaigns of recent years is set to return to TV screens — after an electrifying climax to 1999.
In the latest instalment of the Budweiser ads, entitled Survival, Louie the Lizard discovers that his planned assassination of the Bud-weis-er frogs did not go according to plan when he hears a distant croaking.
More than 6.7 million people tuned in on December 10 to watch Louie's hired assassin, the ferret, attempt to bump off the frogs. The biggest shock of all, however, is reserved for Louie, claims Budweiser.
The 1999 Frogs and Lizards campaign was part of an overall marketing spend of £33million by the brand's owners Anheuser-Busch European Trade.
The campaign was a hit among viewers, with 68 per cent being able to recall the ads when questioned by industry specialists Milward Brown.
Lucy Gray, marketing manager for Budweiser, said: "The Frank and Louie characters have struck a definite chord with consumers and the success of the ads has reinforced Budweiser's position as the UK's best-selling premium packaged lager.
"The extended holiday period coincided with the highly-publicised climax to the 1999 campaign. This resulted in incredibly high demand for the brand. "Sales in pubs and bars over the festive period indicated that, yet again, Budweiser was one of the leading performers in the premium packaged sector."