More than 900 objectors in the Essex coastal town of Frinton (population: 5,000) have lost their bid to prevent Shepherd Neame opening the town's first ever pub.
The Kent brewer was granted a licence on a site in Connaught Avenue, leased from the tiny Ryan Group of pubs, based in Essex.
The objectors raised thousands of pounds in cash to pay for three barristers to present their case during a 10-hour hearing last week.
Afterwards, Sheps managing director Jonathan Neame said: "This is truly historic and I can assure local residents that their first pub will be an asset to the town."
The pub, which has yet to be named, should open in July.
Neame said the brewer had great experience of running pubs responsibly in the heart of communities.
More than £300,000 will be invested in the site, a former ironmonger's shop.
The news means that JD Wetherspoon has effectively lost the race to open Frinton's first pub.
The company has applied for planning permission for a rival site but has yet to ask for a licence.