Elgood's expands out of traditional area into Cambridge and Norwich

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East Anglian brewer Elgood's is to expand out of its traditional area by buying its first pubs in the Cambridge and Norwich areas.The 200-year-old...

East Anglian brewer Elgood's is to expand out of its traditional area by buying its first pubs in the Cambridge and Norwich areas.

The 200-year-old brewer has built up an estate of 46 pubs within a 30-mile radius of its base in Wisbech, Cambridgeshire.

But this week it opens the Waggon & Horses in Milton, near Cambridge, and is on the look-out for more.

Chairman Nigel Elgood said: "Our award-winning beers do excellent trade through our Cambridge freetrade accounts.

"So it seemed a natural progression to invest in a permanent site so that more of our customers could enjoy the delights of our beers."

Its brands include Cambridge Bitter and Black Dog Mild, picked by the Campaign for Real Ale as this year's Champion Beer of East Anglia.

Trade director Terry Stork said its pubs were concentrated around Wisbech, Kings Lynn and Peterborough but its freetrade stretched East to Norwich and South to Cambridge.

"We are looking for more pubs in those areas because we are winning increasing numbers of customers there," he said.

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