A new website designed to help pub and bar owners serve the perfect pint of beer has been launched by Interbrew UK.
Visitors to www.servegreatbeer.com are offered a step-by-step guide covering all aspects of handling beer in the bar, including cellar storage, gas, cooling and dispense systems, line cleaning and glassware as well as a demonstration video aimed at training bar staff.
An Interbrew UK Beer Doctor will also be available to answer any e-mail queries about dispense problems as part of a troubleshooting section.
The website also incorporates a guide to different styles of beers from around the world, an interactive discussion forum for exchange of news and views as well as a section dedicated to site sponsor Boddingtons.
Stewart Gilliland, sales and marketing director of Interbrew UK, said: "While the website was originally intended as a helpful service for our export customers, it actually brings together a number of different initiatives from different areas of our business — export, IT and brand dispense — into one project."