Campaign continues

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Related tags: Alcoholic beverage, Beer

Brakspear is to persevere with its campaign to create a low alcohol beer category, despite cynicism from the trade.The Henley-based brewer has...

Brakspear is to persevere with its campaign to create a low alcohol beer category, despite cynicism from the trade.

The Henley-based brewer has pledged to champion its low alcohol Brakspear 2.5 brand regardless of Gordon Brown's Budget statement, which had not been released at the time of writing.

Speaking outside the Houses of Parliament, where he had delivered hundreds of petition-style postcards as part of a last-ditch attempt to persuade the Chancellor to cut beer duty, chief executive Jim Burrows insisted the fight would go on.

"Even if the government surprises no-one by ignoring the brewing industry for yet another year we will continue to campaign for a low duty, low alcohol beer category and will keep coming back until something is done about it."

Brakspear is also looking to team-up with a drink driving initiative that rewards convicted drink drivers who complete a rehabilitation course by giving their licence back early.

The joint venture with Drink Driving Education has been provisionally earmarked for release in the early summer and is expected to involve posters, beer mats and point of sale material.

Related topics: Beer, Marketing

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