The Federation of Licensed Victuallers Association (FLVA) has negotiated a deal with Girobank to allow licensees to offer a cash-back service to customers.
The service will allow pubs to offer customers paying by card to take cash out of their accounts at the same time and is already widely available in supermarkets and pub chains.
The move was prompted by comments from Hilary Armstrong, minister responsible for rural affairs, who suggested that village communities would benefit if pubs offered the service.
The deal gives licensees the choice of offering cash-back on credit and debit cards. It is hoped it will enable more rural pubs to attract new business from people who will no longer have to travel to the next town or city to use a bank. Research has shown that a significant proportion of money withdrawn through cash-back facilities in pubs is spent in the outlet, so licensees should also be able to boost takings.
Girobank will supply the machines through which cards are swiped and cash, up to £50 per customer, handed out from the till and then credited automatically into the pub account three days after the transaction.
Terminals will cost £15.75 per month plus VAT, although licensees can choose to recoup this money by charging a small fee for the service.
The scheme is available to FLVA members and members of other major licensees' associations across England and Wales.
For more information call the FLVA on 01484 710534.