The British Institute of Innkeeping (BII) has unveiled proposals for a new qualification for barstaff.
It is hoping to launch the new initiative in the spring with trials beginning in selected outlets in the next few weeks.
The qualification will be based around three modules which can be taught by licensees to staff in their own pubs.
The first section deals with licensing law and is aimed at making barstaff aware of their legal responsibilities on issues such as underage drinking.
Successful candidates will be awarded the Barperson National Certificate, the equivalent of the National Licensees' Certificate.
The second module deals with drinks knowledge including service and product knowledge.
The last module is aimed at improving the marketing, selling and merchandising techniques of barstaff.
John Walker, deputy director of the BII, said: "The new qualification is about recognising the role barstaff play - they are the first people the customer sees when they walk in and they have a very large influence on the commercial success of a business."
The new qualification has already gained the support of industry quality standard Cask Marque, and the Bartenders Guild.