Duty free ale a hit

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Related tags: Beer

The Budget may be over but East Midlands-based independent pub operator Tynemill has kept the issue of beer duty in the spotlight.Tynemill...

The Budget may be over but East Midlands-based independent pub operator Tynemill has kept the issue of beer duty in the spotlight.

Tynemill commissioned Castle Rock brewery to brew Duty Free Daze 3.8 per cent, which it sold in all of its 19 pubs on Thursday for £1.15 per pint - net of VAT and excise duty - instead of the usual minimum £1.50, per pint.

Colin Wilde, spokesman for Tynemill, said: "We are attempting to make the point to our customers and increase the awareness among them of the scale of duty and the problems that the responsible licensed trade is facing from illegal imports."

Castle Rock brewery is an associated company of Tynemill which stocks its seasonal ales known as the Daze Collection.

There are ales such as Summer, Winter and Christmas and the Duty Free Daze was brewed especially for the day.

The idea was initially going to form part of Tynemill's pub the Vat and Fiddle's birthday celebration but received such enthusiasm it was decided to hold the campaign in all of the company's pubs.

As The Publican Newspaper went to press it was not known how successful the campaign would be, but Mr Wilde said: "We stocked enough for a good level of demand. If there's any left over we will continue into Friday, Saturday and Sunday, but I think it will sell out fairly quickly.

"It certainly makes the point we're intending to make very well."

Related topics: Beer

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