The Society of Independent Brewers (SIBA) has issued an appeal to pub operators to help market its members' beers.
Nick Stafford, who runs the Hambleton Brewery in Thirsk, Yorkshire, and heads SIBA's Access to Market (ATM) initiative, claims pubgoers, pub retailers and SIBA members would all benefit from a consumer campaign.
Mr Stafford praised Unique Pub Company and Enterprise Inns for their pledges to stock a variety of local ales, but urged more operators to join them.
He is asking pubcos to publicise SIBA beers local to particular outlets with posters and advertising material under the "local beers for local people" slogan. He claims this would not only help SIBA members but would provide a point of difference for the publican.
He added: "This is the key to the future for retailers and their customers. SIBA would be delighted to join any of the pubcos in a marketing campaign."
SIBA has warned that unless it can agree deals with more of the major pubcos to stock its ales, some of its smaller members may be forced out of the market.
Mr Stafford was due to speak on the issue at the Campaign for Real Ale's annual meeting on April 21.