Drinks watchdog The Portman Group has extended its sensible drinking campaign to Scotland.
The initiative, entitled "If you do do drink, don't do drunk", is aimed at encouraging younger drinkers to avoid drinking excessively.
Posters and flyers, designed to shock, highlight the dangers of drinking too much on a night out including violence, or the risk of attacks on single women.
The scheme was originally piloted in Manchester before being rolled out in England and Wales and was launched in Scotland this week.
It follows the latest statistics from the Office for National Statistics which suggest Scottish adults are twice as likely as those in the rest of the UK to binge drink.
Jean Coussins, director of The Portman Group, said: "This is a tough message to get across. Occasional excesses are part of a normal learning curve, but our research shows that a million young adults across the UK are drinking regularly just to get drunk.
"The campaign posters will soon be available in pubs, bars, police stations, A&E ward waiting areas and university campuses throughout Scotland."