Interbrew plans to open first bar in UK

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Interbrew, the beer giant that bought Whitbread and Bass' breweries, now plans to open its first bar in Britain.The maker of Stella Artois has...

Interbrew, the beer giant that bought Whitbread and Bass' breweries, now plans to open its first bar in Britain.

The maker of Stella Artois has confirmed that it is on the lookout for a location in London for one of its Belgian Beer Cafes (pictured)​.

The concept is based on a typical 1900 brasserie decorated with large mirrors, brass ornaments, large wooden tables and chairs and marble tiled floors.

The bars were created three years ago in the style of a village cafe but has now been updated into a more urban cafe-bar.

There are already 29 of the Belgian-themed managed houses in cities across continental Europe and in Australia and the United States.

Interbrew is rolling it out further this year into new locations in Europe as well as Canada, Russia and South Korea.

A spokeswoman said: "There are no Belgian Beer Cafes yet in the UK, but we foresee that one will open in the near future in London."

The bar would exploit the growing interest in specialist Belgian beers, which have been championed by the likes of Luke Johnson's Belgo restaurants and Bierodrome bars. Whitbread itself has developed the Abbaye chain.

Apart from Interbrew's global Belgian beer Stella Artois, its vast range of native beers also includes Hoegaarden, Leffe, Belle-Vue and Jupiler.

Related topics: Beer

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