Police in Norfolk are warning licensees to be on their guard after con artists tricked a publican out of £720 in a phoney cut price beer deal.
Victim Dennis Strand, a relief manager at the Crown Inn in Middleton, near King's Lynn, was phoned by a man claiming to be the manager of a local Tesco store who said that he had accidentally overstocked on beer which he was willing to sell on at a cut price.
After getting permission from his boss to buy some of the beer, Mr Strand went to the store where a woman claiming to be an assistant took cash from him and gave him a pass for the warehouse.
It was only when he was refused entry to the warehouse that Mr Strand realised it was a con.
He said: "I think they've done this before and I think they would do it again." Police are now warning other licensees to be on the lookout for the gang.
The female trickster is described as white, around 21-years-old, with a slim build and short fair hair. She was smartly dressed in a grey skirt, white shirt, black tights and smart shoes.
Licensees with any information should contact local police or Crimestoppers on 0800 555111.