Scottish young people are more likely to binge drink and experience drunkenness than their European peers, according to a new report from the Centre for Social Marketing at the University of Strathclyde.
It claims that drinking and drunkenness are widespread and seen as the norm between 16 to 24 year olds, while "drinking illegally and to excess is becoming increasingly normal for younger groups".
The report, prepared for the Health Education Board for Scotland, will help shape Scotland's National Plan for Action on Alcohol Misuse.
The research highlights that young Scots are becoming increasingly sophisticated when it comes to alcohol consumption, so they can drink to excess without it impacting on their studies or jobs, with value for money a key factor in determining drink choices and locations. The report states: "Drinking experience is seen by young people to follow a natural progression over time, which is widely accepted and recognised. This starts in the early teens and increases over the next few years, but young people expect to reduce consumption and emerge unscathed as other responsibilities develop."