England's Germany victory a benefit to licensees

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England's historic 5-1 victory against Germany last Saturday (Sept 1) saw licensees across the country win extra profits.Pubs in the south, the...

England's historic 5-1 victory against Germany last Saturday (Sept 1) saw licensees across the country win extra profits.

Pubs in the south, the midlands and the north welcomed up to four times as many customers as usual and most reported a general upturn in profits.

Lee Kerrigan, assistant manager of the Hobgoblin in Brighton, said that the atmosphere in his pub was "electric".

In Newcastle, Gary Booth, the assistant manager at Yates's said he also enjoyed a good day. "There was absolutely no trouble and the noise from the crowd upstairs was unbelievable," Mr Booth said.

And in Hampshire, one pub was considerably more busy than usual. Lucky Jims in Eastleigh has just had miniature TV monitors installed on the bar fonts so that customers don't have to miss a second of the match when they go to the bar to order a round of drinks. (See Fans need not miss a second of pub football (29 August 2001)for full details).

Vicky Saunders, assistant manager at the pub described it as an "incredible" day.

"The screens definitely increased our pulling power and we had about three or four times as many customers in than usual," Ms Saunders said.

"It was one of our best ever days, everybody was in high spirits and there was no trouble at all," she added.

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