Licensees are being urged to extend their soft drinks range after new research revealed that British pubgoers are drinking less alcohol.
On Trade Soft Drinks, a report by data analyst Mintel, found that the number of people drinking alcohol regularly had fallen by five per cent between 1990 and 2000 and that 30 per cent of the 25,000 people surveyed had cut alcohol consumption in the last five years. This compares to 11 per cent who said they now drank more and 14 per cent who were teetotal.
Reasons given for cutting back on alcohol include drink driving legislation and health concerns.
However, the survey suggests that pubs which can adapt their offer to include good food and a broad soft drinks range are in a strong position.
The report said: "For some pubs, food now comprises as much as 55-60 per cent of their turnover. This offers an enhanced opportunity for soft drinks sales to accompany meals.
"There is potential for a much wider offering of soft drinks than is presently the case in many on trade outlets."