Bombardier re-launches St George's Day campaign

- Last updated on GMT

Related tags: St george, Public relations

Bombardier ale has re-launched its campaign to have St George's Day named as a bank holiday along with a new initiative calling for a rewrite of the...

Bombardier ale has re-launched its campaign to have St George's Day named as a bank holiday along with a new initiative calling for a rewrite of the English national anthem.

The two campaigns have been launched to coincide with the beginning of the Six Nations rugby union tournament, which kicks off on Saturday.

Last year 32,000 people signed Bombardier's website petition to voice their support for the St George's Day campaign.

Bedfordshire brewer Charles Wells, which brews the traditional beer, was hoping to receive a boost to both campaigns, with Public relations executive Jo Marino appearing on Channel Four's The Big Breakfast to debate the merits of the campaign.

The St George's Day initiative was going up against the Chess for Sport and Refurbish Richmond Ice Rink campaigns for the chance to receive official backing from The Big Breakfast.

The results were not in as this article was posted but whoever scored the most votes will win presenter Richard Bacon as an official spokesman for the campaign and be given the chance to make a promotional video.

More information on both the campaigns can be found at www.bombardier.co.uk

Related stories:

Bombardier gains new listings after St George's Day campaign (6 June 2001)

MP backs campaign for St George's Day public holiday (1 May 2001)

Bombardier battles on (5 April 2001)

Public backs St George's Day campaign (2 April 2001)

Hungry Horse backs St George bid (23 March 2001)

Related topics: Events & Occasions

Follow us

Pub Trade Guides

View more