Pub culture is dominating British lives with many people spending far more on cigarettes and alcohol than on looking after their health, according to a new report.
The report found that as a nation we spend almost six times more money on alcohol each month and nearly four times more money on cigarettes, than we do on health and fitness.
Health experts say the findings raised serious doubts about the health of the nation.
The research, carried out by Birmingham Midshires Bank, found the average UK monthly spend on alcohol is £28.03, with men and young people in their twenties spending the most.
The heaviest drinkers are also men (the UK average for men stands at £42.51, compared to women at £14.69) and people in their twenties (who will spend an average of £52.03 on alcohol).
In comparison, young people in their twenties will spend just £8.71 on health and fitness.
Tim Hague, head of savings and investment marketing at Birmingham Midshires, said: "It appears that a pub culture mentality is hurting the health of many Britons. People are spending money on cigarettes, alcohol and fast food, and very little on health."