Actors staging drunken brawls in pubs are the latest weapons in the war against binge drinking among young people.
Following successful appearances in a number of UK city centres, an acting troupe specialising in "guerrilla theatre" is embarking on a national tour of UK pubs as part of drinks watchdog The Portman Group's "If you do do drink, don't do drunk" campaign.
Pub staff are aware that the troupe, made up of two men and one woman, are actors, but customers are not warned. After increasingly loud behaviour which ensures they are noticed by other customers, the men stage a fight over the woman.
A spokeswoman for The Portman Group said: "The drama takes place in a secure environment, and customers quickly realise they are watching a staged scene. It's proving to be very effective at getting our message across."
The tour starts in Brighton and will move to towns with large populations of students and young people, with Exeter, Bristol and London already on the itinerary.