Having worked in the licensed trade I am aware that direct mail is not very effective in promoting services to the licensed trade: similarly, cold calling is often hated as time is always at a premium.
The question I have is does anyone have any suggestions of how to promote a service to publicans etc that is free to them - thus has a very limited marketing budget.
The service that we provide is an all inclusive internet directory that aims to have all places like pubs, bars, hotels restaurants etc listed. To enable this to be completely comprehensive we need feedback and information from publicans.
This service is free to the publican (though not necessarily to Pubco's). However, whenever we mention the fact that the basic listing is free, and links to their website (if they have one) is free, we always get "don't believe you" or "where the catch" usually followed by a go away......
If your interested the site is at www.fdas.co.uk - any comments welcome as it is constantly being improved.
The internet is being used by people to find places to eat & drink etc and this site will soon be availabe via the mobile internet (mobiles phones etc.)
If anyone has suggestions as to getting publicans to verify their info, or add their place please help........ Alan Coxon