Pubs in and around Manchester have launched a bid to be allowed to open longer during the Commonwealth Games.
Licensees have started to apply to magistrates for extended opening during the games, which run for two weeks starting on July 25.
Ann France, spokeswoman for the British Institute of Innkeeping in the North West, said: "Because crowds of people probably won't be leaving the stadiums until about 10pm, they are not going to have time for something to eat before pubs shut at 11pm and this will cause a problem as many of these visitors from abroad are accustomed to eating later.
"People from other countries are not used to our archaic licensing laws. This is a great year for the UK with the World Cup, the Golden Jubilee and the Commonwealth Games, but if we have to tell visitors that they can't have a drink or anything to eat after 11pm, it will be embarrassing."
Licensees in and around Manchester are being encouraged to take advantage of the opportunity to increase trade the Games provide and to apply for extensions as soon as possible.
Pubs in the area are looking to open early for the breakfast crowd as well as the evening trade and Bolton magistrates said they were likely to look favourably on applications.
When the Euro 96 football tournament was held in England many pubs in cities where matches were held were awarded extensions.