The Portman Group will be launching the next phase of its "If you do do drink, don't do drunk," campaign in London next week.
The campaign is part of a wider plan to discourage drunkenness and the culture of excess alcohol consumption that has grown in the UK by altering young people's perceptions.
The initiative has already been deemed a success in cities such as Bristol and Brighton where it was piloted.
To try and tackle the problem of binge drinking, actors will kick up scenes of drunken disorder in pubs across the capital to let customers see how much trouble having too much to drink can cause.
Licensees in the City will display stickers in their windows and place beer mats on tables that say: "We serve drinks, not drunks".
Actors will also play out scenes in pubs, cafes and on tube trains to remind people of the problems and dangers that being too drunk can cause.
The ambulance service will also be taking part by letting people know how much trouble drunks can cause by calling 999 unnecessarily.
London police and trade unite to target drunkenness (10 May 2002)