Supplyline increases - yet another squeeze

We've just received notification from Supplyline about new increases to our prices (yes - we're tied!).

The wholesale price of a 22 keg of JS Smooth increases by £9.16 + VAT next week (along with just about everything else), but 2 days after hearing about the price increase, we're notified the discounts increase effectively by only £2 - so we lose out by £7.16 (+ 4p cost per pint - assuming no wastage at all - and how likely is that?)

Yes - I know it's a sad fact of life that costs go up - but try explaining to customers!

We've always tried to keep our price increases to the customers down to only once a year (if that), but no more! if the cost goes up, the price goes up at the same time.

We care about our customers and in 3 1/2 years, many of them have become good friends, but we've had enough of only being able to snatch maybe 4-5 days in a caravan as a 'break' maybe twice a year (sometimes not at all), while the customers complain about a bare minimum price hike after they've just returned from 2 weeks in the sun.

Surely, we and our children deserve a life also - or am I just dreaming and in the wrong game?

Sorry to ramble on, but I needed to get it off my chest! Ah well - back to the bar and the life we love. John Carter