Czech firm Budweiser Budvar can continue to sell its beers under the Budweiser and Bud names thanks to a Court of Appeal ruling. The decision settles a long-standing dispute between American company Anheuser Busch, which owns Budweiser, and Budweiser Budvar which uses trademarks "Bud" and "Budweiser Budbrau".
The decision paves the way for both companies to use the trademarks, something which is literally unheard of.John Slater, a legal representative for the company said: "This ruling creates a unique trademark situation in which both companies retain the rights to use the "Bud" and "Budweiser" names in the UK."
John Harley, chief executive of Budweiser Budvar UK, said it was excellent news and that the decision could mean that the brewer might introduce its Bud Superstrong 7.2 ABV lager into the UK.
Budweiser Budvar beer has been brewed in the Czech town of Budweis since the 13th Century and has been marketed overseas since the fall of the Iron Curtain.