Salad daze as super Swan proves stunning

- Last updated on GMT

Related tags: Fruit, Salad

Selling salads to customers has to be almost as hard as selling fridges to Eskimos. Whether right or wrong, many punters stereotype the traditional...

Selling salads to customers has to be almost as hard as selling fridges to Eskimos. Whether right or wrong, many punters stereotype the traditional British salad as dried-up cucumber along with limp lettuce ­ and always the outer leaves, making you wonder what happens to the tastier inner ones. So fair play to Chef & Brewer for helping to dispel this poor reputation. This year and for the second time, the 118-outlet chain ran a competition to reward the pub that sold the most salads. In conjunction with Bicester-based fruit and veg supplier Fresh Direct, the pubs offered a selection of 10 salads featuring Mediterranean and other exotic flavours, as well as the more traditional British fare. The winner was the Swan at Ash Vale on the Surrey-Hampshire border and the 51 staff members were each rewarded with a new TV. The Swan's manager Derek Middleton explained: "We really wanted to offer our customers something different and were overwhelmed by the response. Everyone worked really hard to ensure the menu was a success." You never know, if more food outlets got in on the act, the days of the sad old British salad might be over.

Related topics: Menu Ideas

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