Tim Faulkner Tipsy Toad Bulkington Wiltshire After the duty increases, we managed to hold off for some time before we felt we had to raise prices by around 10%. As a freeholder, we can be more competitive, but our customers have commented on the increases and sales of alcopops have fallen by between 25% and 30% since. The alcopops market is dying on its feet. Kevin Hanks The Jackal Thurleigh Bedfordshire We are a food-driven village pub and only re-introduced a small range of alcopops including Smirnoff Ice and Bacardi Breezers eight months ago. We have not had to raise prices since the duty increase because we tend to serve these drinks with dinner and people tend not to quibble about the price so much, which means we can enjoy healthy margins. Pat Moroney The Fountain New Malden Surrey We are a Scottish & Newcastle mana- ged house and we have not been told to put up prices significantly. Drinkers in New Malden have a lot of disposable income so price is never really a problem. Smirnoff Ice is still a huge seller but interest in Bacardi Breezers and the Archers brand has faded.