Masterfoods, manufacturers of Uncle Ben's rice and the Uncle Ben's market-leading Far Eastern culinary sauce range, has published a guide entitled How to make the most of Chinese New Year. The company says it is essential reading for publicans planning to celebrate The Year of the Sheep on the February 1.
With almost 60% of adults saying Oriental food is their favourite, Chinese New Year promotions are certain to pull in extra post-Christmas custom and to push up February's flagging GP.
Using Uncle Ben's Far Eastern culinary sauces and Uncle Ben's frozen speciality rices, even those with little experience of Far Eastern cooking can create delicious, authentic and reliable oriental dishes.
The Uncle Ben's booklet contains 25 practical recipes, extensive Chinese New Year information and ideas, plus step by step promotion planning and advice.
For your free copy of How to make the most of Chinese New Year, send your name and address on a postcard to Uncle Ben's Offer, Kerry Rogan, The Publican, 19 Scarbrook Road, Croydon CR9 1LX.