Mecca-Cola hits the UK

- Last updated on GMT

Related tags: Middle east

While the UK prepares itself for war in Iraq, a cola conflict is looming on home soil with the arrival of an Islamic alternative to...

While the UK prepares itself for war in Iraq, a cola conflict is looming on home soil with the arrival of an Islamic alternative to Coca-Cola.

Mecca-Cola is set to target the UK after successfully tapping into the anti-US market in France, Germany and the Middle East.

Mecca-Cola carries the slogan "Don't drink stupid, drink with commitment" and pledges to donate 10 per cent of its profits to charities operating in Palestine and 10 per cent to European non-governmental organisations.

The controversial product is the brainchild of Tunisian-born Tawfik Mathlouthi who said: "The UK is a huge market for us, which will soon be bigger than France." He claims two million bottles have already been ordered and will be handled by new companies, Mecca-Cola UK Ltd and the Birmingham-based Mecca-Cola Distribution.

Despite the striking resemblance between the two products, Mr Mathlouthi insists that Mecca-Cola is not intended to compete with American-owned Coca-Cola.

He told a national newspaper: "I have nothing against the Coca-Cola company and I like the US and its energy and dynamism, but I fiercely object to its foreign policy, particularly in the Middle East."

A spokesperson for Coca-Cola told thePublican.com that it never gets involved in political issues.

The new brand is set to become the number one cola choice for Britain's 1.8 million-strong Muslim population.

Related topics: Soft & Hot Drinks

Follow us

Pub Trade Guides

View more

Headlines