Thinking big

- Last updated on GMT

Related tags: Beer, Hall & woodhouse

HALL & WOODHOUSE: The benefit of having a sizeable pub estate of its own is helping re-gional brewer Hall & Woodhouse increase its beer...

HALL & WOODHOUSE: The benefit of having a sizeable pub estate of its own is helping re-gional brewer Hall & Woodhouse increase its beer volumes. As well as supplying its 250-strong pub estate, Badger is distributed direct to around 700 other outlets. Another element that helps is having a number of award-winning ales emanating from of its Dorset brewery under the Badger brand name. These factors have seen Hall & Woodhouse report beer volumes up 12% over the past year. Also during 2002, the brewer's share of the premium bottled market increased by a third with two brands ­ Tanglefoot and Golden Champion ­ now in the top 12. Like other brewers, H&W sees the benefits of promoting beer with food. Marketing manager Rick Payne says: "There is a massive opportunity to expand the ale category. Most consumers are unaware that beer can provide a more refreshing accompaniment to food than wine." H&W is working with Tony O'Reilly, development chef with British Meat, to devise recipes using Badger ales as well as matching beer with certain foods. Another initiative that H&W has undertaken to spur sales is a training scheme (the Badger School of Excellence). This teaches employees everything from cellar management and serving a perfect pint to giving advice to customers about the qualities and properties of individual beers. Training manager Sarah Miles remarks: "Our aim is to become the top regional brewer in the south by developing a world-class drinks business. We can only do this if our pubs provide quality products with good customer service with a combination of training and the guarantee that all our pubs achieve Cask Marque.

Related topics: Other operators

Property of the week

Follow us

Pub Trade Guides

View more